Post by TheWallsScreamedPoetry on Dec 22, 2004 15:54:33 GMT
Clive Selwood, General Manager of Elektra London talking about Jim's death and The Doors performances in London in 1968.
"Sadly it fell to me to announce to the world the presumed death of Jim Morrison. In fact I have never been convinced that Jim died in the place and the manner generally accepted even though thousands of
fans make the annual pilgrimage to a tombstone in Paris.
The facts don't appear to hold up and it just may be that the Lizard King is alive and fat and laughing at us all.
Before the event, he had questioned a number of friends, myself included, whether we felt that he had yet reached the status where in death he would become legendary. We of course rushed to assure him
that it was much too soon but events have proved us wrong.
I heard the first Doors album in the form of a white label test pressing from America a few months after joining Elektra records in Britain as Sales Manager. It was both electric and electrifying and only the label's second venture into what became known as West Coast
Rock. Elektra's first venture into that music genre had been Da Capo by Love who were at that time very much more popular in Los Angeles
where both bands were based. Until then, Elektra's output had been essentially acoustic folk and the switch to electric guitar based rock was truly innovative and dangerous. The Doors album was
magnificent in terms of performance, content and production but it was immediately apparent that it would be very difficult to sell to a
British public and particularly to British radio which was dominated by the BBC Light programme who were extremely limited in the amount of records they were allowed to play and were still heavily reliant
upon the happy sound of a two and a half minute pop single.
Elektra at the time was a small specialist label run out of a third floor office and basement in London's Dean Street. The staff comprised a Canadian Managing Director, a Secretary, a Production
Assistant and me. We also imported the great Blue Note jazz label and Elektra's classical subsidiary Nonesuch. Hardly the sophisticated marketing and promotional organisation through which to
launch a major world class act. We nevertheless released the album and set about trying to get radio plays, press reviews and hopefully
a degree of acceptance with the leading tastemakers like The Beatles
who were in the process of recording Sgt. Pepper. At this remove it is difficult to even recall just how revolutionary The Doors album really was but there was no doubt that we were entering new musical
territory and meeting a lot of opinionated opposition.
Most of the initial reviews were mystified or hostile but a minor breakthrough was a tiny mention on one of the music papers that Ringo suggested that The Doors were one of the more interesting bands to
emerge in America. Sales were minimal and there was nobody on pre Peel British radio prepared even to listen.
A single was needed and it occurred to me that an edited version of Light My Fire might provide the breakthrough at least in terms of radio exposure. Working from home with primitive equipment, I
completed a rough edit bringing the piece down to about three and a half minutes but leaving the soaring instrumental middle section intact. I sent the edit with some trepidation to the boss in America
Jac Holzman and got a call back to sat that the notion of an edit was approved but that the task had been give n to the producer of the album Paul Rothschild who was approaching the project in another
direction.
Eventually, Paul's edit arrived and I was horrified to discover that virtually the entire organ and guitar bridge had been removed. We
nevertheless released the new version and began to pick up a few plays on the pirate station Radio London which was broadcasting somewhere out in the North Sea and was becoming increasingly popular
with a young audience who were being ignored or at best patronised by BBC radio.
"Light My Fire" eventually charted at the lower end in Britain but took America by storm where it dramatically shot to No 1 and took the album with it no doubt helped by the stunning cover shot of Jim
stripped to the wait and looking suitably tortured.
Elektra was the hot new label and probably severely stretched financially. A million singles and a million albums have to be manufactured, distributed and paid for by the label before any money
comes back and these costs, along with the recording, promotion and advances to a newly successful act, can surprisingly bring down a
company without adequate financial resources. Add to this the fact
that most of the big retail chains in America only pay their accounts when they need to order more product and it becomes apparent why so many successful small labels end up in the hands of well funded multi-
nationals or The Mafia. It also illustrates the importance of the follow-up single or album since all too many times the label without a second hit may never be paid in full for the first - and still be stuck with all of the costs.
Out of the blue, Jac Holzman arrived and informed us that he as closing down the UK operation having completed a deal to licence the label in Britain to Polydor Records who had the resources and no
doubt some much needed funds. I was offered the job of running the label within Polydor as Label Manager with a welcome salary increase
but the rest of the staff were "let go" and the office and the warehouse were closed. The Canadian Managing Director, a kind and gentle man called Don Johnston died shortly after the event and it was years before his secretary forgave me for what she obviously saw
as disloyalty and ambition.
The move to Polydor was smoothly and quickly effected and I now had an office and secretary within a building humming with professionals. Unfortunately, in the transition, "Light My Fire" flickered and died but interest in the band was growing at least
among the hippie movement who now had a voice in the "underground" papers like OZ and IT. John Peel was introducing The Brits to West Coast Rock via his magical Perfumed Garden on Radio London and Sgt
Pepper was top of the charts. It was probably the most exciting and hopeful time for anybody under thirty and truly a golden age for those lucky enough to be in my business. We released Alabama Song as
a follow up single without success but it helped maintain momentum for the band who were now superstars in America with Jim already
becoming an icon as well as an iconoclast.
The Roundhouse, a converted train shed, was the only sizeable venue willing to book this new underground music in London and The Doors, who had just released "Strange Days" as their second album, agreed to appear there for two nights at the start of a short European tour to promote the new album.
The new single in the States was "Hello I Love You", which was possibly the weakest thing they had ever recorded, bore rather too much resemblance to a Ray Davies song. This was not surprising since
Jim in particular was a great fan of The Kinks. It was nevertheless another huge America hit and on the strength of that I was able to
get the band booked on to Top Of The Pops which was the only meaningful television exposure available and pretty much a guarantee of a hit if the record had what it took. I also entered negotiations
with Granada TV to film the tour and the performances for a hitherto unheard of one hour show devoted to the band. Even The Beatles or The Stones had not yet been accorded that level of exposure.
A footnote here to remind younger readers that most of the music world and virtually all of the established record companies hated this new music and hoped that it was a passing fad that would do away
as quickly as it had arrived. As detailed in depth elsewhere Polydor were not convinced of the long term potential of The Doors and every penny of promotional support had to be gouged out with much kicking
and screaming. Jefferson Airplane were due to support us at The Roundhouse and their record company refused even to advertise their album in OZ or IT, who left blank pages in the publications where an
advert had been expected.
"Sadly it fell to me to announce to the world the presumed death of Jim Morrison. In fact I have never been convinced that Jim died in the place and the manner generally accepted even though thousands of
fans make the annual pilgrimage to a tombstone in Paris.
The facts don't appear to hold up and it just may be that the Lizard King is alive and fat and laughing at us all.
Before the event, he had questioned a number of friends, myself included, whether we felt that he had yet reached the status where in death he would become legendary. We of course rushed to assure him
that it was much too soon but events have proved us wrong.
I heard the first Doors album in the form of a white label test pressing from America a few months after joining Elektra records in Britain as Sales Manager. It was both electric and electrifying and only the label's second venture into what became known as West Coast
Rock. Elektra's first venture into that music genre had been Da Capo by Love who were at that time very much more popular in Los Angeles
where both bands were based. Until then, Elektra's output had been essentially acoustic folk and the switch to electric guitar based rock was truly innovative and dangerous. The Doors album was
magnificent in terms of performance, content and production but it was immediately apparent that it would be very difficult to sell to a
British public and particularly to British radio which was dominated by the BBC Light programme who were extremely limited in the amount of records they were allowed to play and were still heavily reliant
upon the happy sound of a two and a half minute pop single.
Elektra at the time was a small specialist label run out of a third floor office and basement in London's Dean Street. The staff comprised a Canadian Managing Director, a Secretary, a Production
Assistant and me. We also imported the great Blue Note jazz label and Elektra's classical subsidiary Nonesuch. Hardly the sophisticated marketing and promotional organisation through which to
launch a major world class act. We nevertheless released the album and set about trying to get radio plays, press reviews and hopefully
a degree of acceptance with the leading tastemakers like The Beatles
who were in the process of recording Sgt. Pepper. At this remove it is difficult to even recall just how revolutionary The Doors album really was but there was no doubt that we were entering new musical
territory and meeting a lot of opinionated opposition.
Most of the initial reviews were mystified or hostile but a minor breakthrough was a tiny mention on one of the music papers that Ringo suggested that The Doors were one of the more interesting bands to
emerge in America. Sales were minimal and there was nobody on pre Peel British radio prepared even to listen.
A single was needed and it occurred to me that an edited version of Light My Fire might provide the breakthrough at least in terms of radio exposure. Working from home with primitive equipment, I
completed a rough edit bringing the piece down to about three and a half minutes but leaving the soaring instrumental middle section intact. I sent the edit with some trepidation to the boss in America
Jac Holzman and got a call back to sat that the notion of an edit was approved but that the task had been give n to the producer of the album Paul Rothschild who was approaching the project in another
direction.
Eventually, Paul's edit arrived and I was horrified to discover that virtually the entire organ and guitar bridge had been removed. We
nevertheless released the new version and began to pick up a few plays on the pirate station Radio London which was broadcasting somewhere out in the North Sea and was becoming increasingly popular
with a young audience who were being ignored or at best patronised by BBC radio.
"Light My Fire" eventually charted at the lower end in Britain but took America by storm where it dramatically shot to No 1 and took the album with it no doubt helped by the stunning cover shot of Jim
stripped to the wait and looking suitably tortured.
Elektra was the hot new label and probably severely stretched financially. A million singles and a million albums have to be manufactured, distributed and paid for by the label before any money
comes back and these costs, along with the recording, promotion and advances to a newly successful act, can surprisingly bring down a
company without adequate financial resources. Add to this the fact
that most of the big retail chains in America only pay their accounts when they need to order more product and it becomes apparent why so many successful small labels end up in the hands of well funded multi-
nationals or The Mafia. It also illustrates the importance of the follow-up single or album since all too many times the label without a second hit may never be paid in full for the first - and still be stuck with all of the costs.
Out of the blue, Jac Holzman arrived and informed us that he as closing down the UK operation having completed a deal to licence the label in Britain to Polydor Records who had the resources and no
doubt some much needed funds. I was offered the job of running the label within Polydor as Label Manager with a welcome salary increase
but the rest of the staff were "let go" and the office and the warehouse were closed. The Canadian Managing Director, a kind and gentle man called Don Johnston died shortly after the event and it was years before his secretary forgave me for what she obviously saw
as disloyalty and ambition.
The move to Polydor was smoothly and quickly effected and I now had an office and secretary within a building humming with professionals. Unfortunately, in the transition, "Light My Fire" flickered and died but interest in the band was growing at least
among the hippie movement who now had a voice in the "underground" papers like OZ and IT. John Peel was introducing The Brits to West Coast Rock via his magical Perfumed Garden on Radio London and Sgt
Pepper was top of the charts. It was probably the most exciting and hopeful time for anybody under thirty and truly a golden age for those lucky enough to be in my business. We released Alabama Song as
a follow up single without success but it helped maintain momentum for the band who were now superstars in America with Jim already
becoming an icon as well as an iconoclast.
The Roundhouse, a converted train shed, was the only sizeable venue willing to book this new underground music in London and The Doors, who had just released "Strange Days" as their second album, agreed to appear there for two nights at the start of a short European tour to promote the new album.
The new single in the States was "Hello I Love You", which was possibly the weakest thing they had ever recorded, bore rather too much resemblance to a Ray Davies song. This was not surprising since
Jim in particular was a great fan of The Kinks. It was nevertheless another huge America hit and on the strength of that I was able to
get the band booked on to Top Of The Pops which was the only meaningful television exposure available and pretty much a guarantee of a hit if the record had what it took. I also entered negotiations
with Granada TV to film the tour and the performances for a hitherto unheard of one hour show devoted to the band. Even The Beatles or The Stones had not yet been accorded that level of exposure.
A footnote here to remind younger readers that most of the music world and virtually all of the established record companies hated this new music and hoped that it was a passing fad that would do away
as quickly as it had arrived. As detailed in depth elsewhere Polydor were not convinced of the long term potential of The Doors and every penny of promotional support had to be gouged out with much kicking
and screaming. Jefferson Airplane were due to support us at The Roundhouse and their record company refused even to advertise their album in OZ or IT, who left blank pages in the publications where an
advert had been expected.