Post by tzinana on Mar 25, 2007 8:01:23 GMT
INHD's New Moniker: Mojo: "Mr. Mojo Risin', Gotta keep on risin' Risin', Risin'"-- "LA Woman," The Doors
March 20, 2007: 01:45 PM EST
Mar. 19, 2007 (Multichannel News) --
...
After rolling out a primetime programming block under the Mojo banner last June, the cable industry's purveyor of movies, out-of-market sports packages and pay-per-view events on May 1 will affix that name to its high-definition channel, currently called INHD.
When Mojo debuts on May Day, the service will expand its original high-definition series in primetime, aimed principally at "active affluent" males, according to CEO Robert Jacobson.
The change will be supported by a multimillion-dollar marketing and advertising campaign, with TV commercials featuring music and the "Mr. Mojo Risin' " lyric from The Doors' song "L.A. Woman."
...
Gray said the hosts' "Mojo personality" will shine through, with the Jim Morrison version of "L.A. Woman" in play.
"There was instant recognition for the song," she said. The song will be slightly remixed and embedded in the commercials.
...
money.cnn.com/news/newsfeeds/articles/newstex/RBI-0059-15361572.htm
March 20, 2007: 01:45 PM EST
Mar. 19, 2007 (Multichannel News) --
...
After rolling out a primetime programming block under the Mojo banner last June, the cable industry's purveyor of movies, out-of-market sports packages and pay-per-view events on May 1 will affix that name to its high-definition channel, currently called INHD.
When Mojo debuts on May Day, the service will expand its original high-definition series in primetime, aimed principally at "active affluent" males, according to CEO Robert Jacobson.
The change will be supported by a multimillion-dollar marketing and advertising campaign, with TV commercials featuring music and the "Mr. Mojo Risin' " lyric from The Doors' song "L.A. Woman."
...
Gray said the hosts' "Mojo personality" will shine through, with the Jim Morrison version of "L.A. Woman" in play.
"There was instant recognition for the song," she said. The song will be slightly remixed and embedded in the commercials.
...
money.cnn.com/news/newsfeeds/articles/newstex/RBI-0059-15361572.htm