Post by darkstar3 on Aug 5, 2011 16:44:38 GMT
The Washington Post
Arts & Living Section
The Top 40 Are Over 40 for Teens With a Taste for Old-School Rock
By J. Freedom du Lac
Washington Post Staff Writer
Monday, November 14, 2005; Page C01
'Hey Jude'? Duude.
Page 5 of 5
The Kids Are Alright
And don't think that the brains behind the old bands don't know it.
"The kids have been coming to this music over the last couple-few years," says Jeff Jampol, manager of the classic-rock band the Doors. "They're discovering it, and they're finding the bands interesting and relevant again."
And, Jampol says, he's doing his part: Mindful of the fact that "Light My Fire," "L.A. Woman" and such "have been exposed to basically the same audience for 38 years, and there's this huge, swelling group that doesn't know the band and the music," Jampol and the band's surviving members began making a youth push a couple of years ago, niche-marketing the Doors through media that might attract young culture consumers.
"Break On Through (to the Other Side)" was featured in the video game Tony Hawk's Underground 2. A remake of "Riders on the Storm," on which Snoop Dogg added his laconic, singsongy raps to Jim Morrison's vocals, was featured in another game. A "Peace Frog" remix was used in promotional spots for ESPN's X Games. The rappers Jay-Z and Mos Def were given clearance to sample the band's music, and various TV shows used it as well.
"It's working, because we're seeing all these new Web sites go up," Jampol says. "We're seeing enrollment on our message boards skyrocket." The manager -- who says the surviving band members "are excited and happy to get that artistic validation again" -- estimates that about 2 million Doors albums will be sold this year. And forget what the sales research might show, he says: "It's not just the old Doors fans buying the stuff."
But it's not Zeke, either.
He's already gone through his Doors phase. Even read a biography about Morrison, the band's charismatic singer, who died in 1971.
The serious kid with the serious classic-rock jones has since moved on to more important things. Like finding a way around the rule against playing R-rated videos during his club's meetings. After all, he says, there's a very important classic-rock film he really wants to show: "This Is Spinal Tap."
www.washingtonpost.com/wp-dyn/content/article/2005/11/13/AR2005111301291_5.html
Arts & Living Section
The Top 40 Are Over 40 for Teens With a Taste for Old-School Rock
By J. Freedom du Lac
Washington Post Staff Writer
Monday, November 14, 2005; Page C01
'Hey Jude'? Duude.
Page 5 of 5
The Kids Are Alright
And don't think that the brains behind the old bands don't know it.
"The kids have been coming to this music over the last couple-few years," says Jeff Jampol, manager of the classic-rock band the Doors. "They're discovering it, and they're finding the bands interesting and relevant again."
And, Jampol says, he's doing his part: Mindful of the fact that "Light My Fire," "L.A. Woman" and such "have been exposed to basically the same audience for 38 years, and there's this huge, swelling group that doesn't know the band and the music," Jampol and the band's surviving members began making a youth push a couple of years ago, niche-marketing the Doors through media that might attract young culture consumers.
"Break On Through (to the Other Side)" was featured in the video game Tony Hawk's Underground 2. A remake of "Riders on the Storm," on which Snoop Dogg added his laconic, singsongy raps to Jim Morrison's vocals, was featured in another game. A "Peace Frog" remix was used in promotional spots for ESPN's X Games. The rappers Jay-Z and Mos Def were given clearance to sample the band's music, and various TV shows used it as well.
"It's working, because we're seeing all these new Web sites go up," Jampol says. "We're seeing enrollment on our message boards skyrocket." The manager -- who says the surviving band members "are excited and happy to get that artistic validation again" -- estimates that about 2 million Doors albums will be sold this year. And forget what the sales research might show, he says: "It's not just the old Doors fans buying the stuff."
But it's not Zeke, either.
He's already gone through his Doors phase. Even read a biography about Morrison, the band's charismatic singer, who died in 1971.
The serious kid with the serious classic-rock jones has since moved on to more important things. Like finding a way around the rule against playing R-rated videos during his club's meetings. After all, he says, there's a very important classic-rock film he really wants to show: "This Is Spinal Tap."
www.washingtonpost.com/wp-dyn/content/article/2005/11/13/AR2005111301291_5.html